Brandmanual

Since 1986, the most relentless, obsessed, and passionate chefs have turned to Le Nouveau Chef. Why? Because it fits like a dream, looks sharp as hell, and is built to last, without trashing the planet. Stylish, sustainable, and uncompromising.

When you choose Le Nouveau Chef, you’re not just wearing a uniform. You’re wearing the ‘H’, a badge of Honour. It’s more than a logo; it’s a symbol that says you’re part of something bigger: a global tribe of chefs who live and breathe the craft. We’re all chasing the same thing: to challenge harder, to create better, to elevate the game. That little ‘H’ has been our calling card for nearly 40 years. It’s a promise of quality, class, and a refusal to settle for anything less.

Le Nouveau Chef is officially a certified B Corp, which means we meet high standards in social and environmental impact, transparency, and accountability. To receive a B Corp certificate, companies are assessed on 200 criteria relating to social and sustainable impact. Le Nouveau Chef achieved a score of 111.1 points, placing us among the higher scores within the global B Corp community. We have this status, funnily enough, simply by doing what we consider normal: we treat our people well, work fairly with our suppliers, and produce everything sustainably and locally. We’ve been doing this for 40 years and now have official recognition for it.

Primary logo

A combination of a classic wordmark and our H brand icon. Both the H icon and the wordmark are protected by copyright. The lettering style has a classic handwritten feel, emphasizing the hands and heart we put into everything we do. The subtitle underlines that we are an established name with years of experience.

Usage

• The primary logo colour is restricted to the LNC colour palette
• The primary logo is always placed centered
• Packaging
• Official documents
• Direct client and dealer communication
• Trade fair communication
• Digital applications such as presentations

Secondary logo: Icon + Wordmark

A combination of our iconic H icon and a more modern, bold wordmark.

Icon

The H is derived from the last name of our founder, Robert ten Hoope. We still use this icon as a homage to our heritage and Robert’s continuous quest for quality and innovation.

Usage

• Always combined with the wordmark
• Small-scale applications
• Independently, when the brand is already clearly established

Wordmark

A bolder and more modern approach to our brand name. Easy to read and versatile. Both versions can be used depending on the layout.

Usage

• The colour can be derived from the image
• Always in combination with our icon
• Co-branding
• For bold or very small applications
• Advertising, both online and print
• Social communication & video campaigns