We're Smart
WE’RE SMART® GREEN GUIDE
We're Smart® World wants to bring together people and companies (We're) who are working in a healthy, ecological and sustainable way, both in the food sector and beyond. The aim is to learn from and strengthen each other with the sole purpose of making our society evolve towards smarter (Smart) solutions for our bodies, nature and the world (World). Everything starts with the "Think Vegetables! Think Fruit" philosophy of inspirator Frank Fol, The Vegetables Chef®.
We're Smart® World is a unique player in providing guidance and developing solutions for a smarter future, based on a strong global network. We raise awareness among policymakers, food producers, the hospitality industry and consumers and form a powerful community of like-minded people. Our global network makes its knowledge and insights available to anyone who wants to be smarter. Whoever is looking for inspiration, help or support finds an ideal partner in We're Smart®. We recognize and reward products, organizations and individuals who pursue our ambition and help to realize it. Product development and innovation (in food; fruit and vegetables) is the last -but equally important- course of the We're Smart® menu.